Work

Teams where I've led & built.

I built the Mobile App program and launched the first in-house e-commerce app for American Eagle. I eventually ran Digital Product and Innovation to head the strategic development of new ideas, technologies, and processes.

After we sold Mobiata to Expedia, I led global product marketing and growth strategy for the first Expedia booking app. We launched to a worldwide audience, reaching #1 in the Travel category across 42 countries.

Blue Origin was in the midst of a massive transformation and I was brought in to help with communications and digital engagement strategy to support exponential growth efforts.

I served as acting Head of Mobile and led the development of mobile strategy for smart products. I hired and oversaw employees and agencies and we built products to not just control the hardware, but elevate it.

I was brought in to supercharge Mobile App efforts as well as mentor the Product team. The result was the mobile app driving over 50% of digital revenue and a transformation of F21's digital engagement.

As Head of Mobile and Innovation, I revamped the Mobile App experience and created products and processes to transform both customer and employee engagement.

Mobiata was a travel startup with the #1 paid travel app. I was the founding Marketing executive. We developed our own award-winning apps as well as built apps for travel clients. We grew the company quickly and were acquired by Expedia.

Feed.fm makes it easy, fast, and legal for businesses to add curated music to their digital products. I worked with them to build out Product discipline.

Migo simplified urban mobility by aggregating every ride option (Uber, Lyft, Lime, etc.) into one app. I spearheaded the partnership with Apple and advised on growth strategy to ensure the product didn't just exist, but scaled.

Advisory

Exits I helped along the way.

Queuehop

Acquired by Instacart

Queuehop, later Caper, built an elegant self-checkout product that evolved into AI-powered smart shopping carts. I advised the founding team on product strategy and viability.

Peekabuy

Acquired by Tencent

Peekabuy launched StyleIt, an app that used AI to pick outfits for the user. I worked with the founder on growth and marketing, leading to features in Wired and on the App Store.